Penguin Rest

Brand Identity Project

Penguin Books is a contemporary entertainment brand that resonates with both long-time and new audiences. To stay in tune with today's fast-paced world and attract younger readers, Penguin Books is embracing change. Inspired by the idea that "knowledge is the gourmet feast for your mind," they are introducing Penguin Rest—a haven for all book enthusiasts and those aspiring to become one. Here, you can enjoy a unique experience tailored to the book you select or connect with a community of fellow book lovers.

Penguin Rest-rest

Penguin Rest-rest

"EAT YOUR KNOWLEDGE!" will be the core message of Penguin Rest. It’s all about savoring both great food and great books—combining your love of eating with your passion for reading. ❤️

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